In 5+ years, my webinars have brought in over $4.2M in revenue and 4,570 members.
And not in the way you might be picturing. Not with a bigger audience than yours. Not with back to back discovery calls. Not with a five day challenge or a two week launch marathon that empties me for a fortnight afterwards. Not by praying the algorithm decides to like me this week.
One model. Run again and again. Used to sell courses, memberships, and masterminds. Up to 300 places sold in a single launch.
And I built it by quietly ignoring most of the launch advice this industry hands out.
Because I'm not a launch manager. I'm a woman who built a business that lets her live, and a webinar that runs in the time it takes to drop the kids at school and make a coffee.
In this 2 hour workshop, I want to hand you the same model. So you can sell your course, membership, or mastermind to many, in one beautifully built event, starting with the very next launch you run.
The backstory.
I want to tell you why I built this. Because I think you'll recognise yourself in it.
For years I have watched brilliant women coaches in this industry burn themselves out trying to fill their courses, memberships and masterminds.
Back to back discovery calls. Five day challenges. Two week launch marathons. Three week DM marathons where you're over serving and overstretching. Not ok. Sending emails that no one reads. Daily content to feed an algorithm that owes them nothing.
Their offers worked. The launch model didn't. And somewhere along the way the business they built to give them more life had quietly started taking it back.
So I built something different. Quieter in footprint. Considerably more profitable. A 90 minute room. The right women in it. A clear path from curious to customer.
That's the room I'm inviting you into.
The three yeses.
Here is the strategy underneath the strategy.
The reason this model works is not the slides. It's not the tech. It's not a clever script you can copy and paste from a template.
It's that every buyer needs three yeses before she says yes to your course, membership, or mastermind. And a well built webinar gives her all three in 90 minutes:
- Trust in you.
- Trust in your offer.
- Belief in herself.
When that work is done beautifully, the offer at the end is the easiest part of the entire event. She has already decided. You're simply giving her the way in.
When it isn't done well, you'll feel it. You over teach and exhaust her. Under teach and give her nothing. Or you build the slides before you've built the foundations underneath them, and you sit there afterwards wondering why no one bought when the conversion rate has been telling you all along.
So in this workshop, before we go anywhere near a slide, we build the foundations.
"I've run the same webinar structure for years. The same invitation lands every time. Beautifully."