If Posting More, Launching Harder, And Building Another Funnel Was Going To Work, It Would Have Worked By Now.
And we'd have far more business owners scaling successfully.
Maybe you've experienced it, someone with less experience than you, doing better than you. Perfect, text-book executed launch funnels that still flop. Content that doesn't convert. DM enquiries that never come.
It's not the offer, the funnel, the launch or the fact that you have a small audience (just ask Jess & Elle, who launched a coaching program and filled all places in a couple of days - TWICE! With 200 followers).
It's the message wrapped around it.
Every Day You Wait To Fix This Is Another Day Your Dream Clients Scroll Right Past You
Imagine this... Your hook stops people scrolling. Your headline makes the right woman say "this is exactly what I've been looking for."
Your sales page reads like it was written for her. Your button copy turns clicks into sales (sometimes with as few as 5 words - just as my mentee, Kelly). Your bio finally sounds like you.
Your content stops being noise and starts being magnetic. Your DMs fill up with women who already get it.
Because the message is the lever. And once you've got it, you use it everywhere.
Five words on a button. One email that said it all.
A few weeks ago, one of my mastermind mentees was launching her membership. I'd already done a lot of consulting with her on this launch. In particular, on the messaging going into it.
We were now at the stage where she wanted me to review her sales page. When I looked at it, it was already amazing. She'd followed my sales page frameworks, and it was executed to a T.
The only thing I stopped and pulled her up on was her button. The colour was blending into the page.
So I said, "Let's choose something that pops. Let's go with yellow." She made the change. I also suggested a completely different take on the button copy. One that tied straight back to the messaging we'd built into this launch. She made that change too.
Just 5 words.
A few days later, she got an email from a new buyer.
She screenshotted it. Highlighted it. Dropped it in the mastermind group chat. We celebrated.
Because that is what a Million Dollar Message does. It doesn't just sit at the top of your sales page. It runs through every word you write. Your headline. Your sub-head. Your section copy. Your bullets. Your button. And most importantly, every word you speak when you share your offer with the world.
Get the message right, and every word does heavier lifting. That's what we're going to build in this workshop. Yours.
“The single most profitable skill I've ever developed is knowing how to write the message that sells the work.”
