In 5+ years, my webinars have brought in over $4.2M in revenue and 4,570 members.
And not in the way you might be picturing. Not with a bigger audience than yours. Not with a sales team. Not with a launch manager managing my launch manager. Not with another five day challenge that empties me for a fortnight afterwards.
One model. Run again and again. Used to sell low ticket, mid ticket, and high ticket group programs. Up to 300 places sold in a single launch.
And I built it by quietly ignoring most of the launch advice this industry hands out.
Because I'm not a launch manager. I'm a woman who built a business that lets her live, and a webinar that runs in the time it takes to drop the kids at school and make a coffee.
In this 2 hour workshop, I want to hand you the same model. So you can sell your program to many, in one beautifully built event, starting with the very next one you run.
The backstory.
I want to tell you why I built this. Not because the story is dramatic. Because I think you'll recognise yourself in it.
For years I have watched brilliant women in this industry burn themselves out on the launch treadmill.
Five day challenges. Three week DM marathons. Sales teams to hire and manage. Discovery calls back to back. Daily content to feed an algorithm that owes them nothing.
Their offers worked. The launch model didn't. And somewhere along the way the business they built to give them more life had quietly started taking it back.
So I built something different. Quieter in footprint. Considerably more profitable. A 90 minute room. The right women in it. A clear path from curious to customer.
That's the room I'm inviting you into.
The three yeses.
Here is the strategy underneath the strategy.
The reason this model works is not the slides. It's not the tech. It's not a clever script you can copy and paste from a template.
It's that every buyer needs three yeses before she says yes to your program. And a well built webinar gives her all three in 90 minutes:
- Trust in you.
- Trust in your program.
- Belief in herself.
When that work is done beautifully, the offer at the end is the easiest part of the entire event. She has already decided. You're simply giving her the way in.
When it isn't done well, you'll feel it. You over teach and exhaust her. Under teach and give her nothing. Or you build the slides before you've built the foundations underneath them, and you sit there afterwards wondering why no one bought when the conversion rate has been telling you all along.
So in this workshop, before we go anywhere near a slide, we build the foundations.
"I've run the same webinar structure for years. The same invitation lands every time. Beautifully."